For CFOs

Know where your ecommerce money is going.

Bring sales, payments, profitability, reconciliation and detailed accounting into one connected financial view — built for the way finance teams actually work.

From sales to settlement to the ledger. One financial picture.

THE PROBLEM

The CFO problem with ecommerce.

Ecommerce sales are spread across multiple channels. Payments and settlements come from different sources. Marketplace deductions make revenue difficult to interpret. Profitability is harder to understand than topline sales.

Amazonsales · fees · settlements
Flipkartsales · fees · settlements
Shopifyorders · payouts
Paymentswhat reached the bank
Returnsrefunds · adjustments
The CFO problem
Numbers arrive scattered across every channel
SalesPaymentsReturnsFeesGSTInventoryAccounting
Manual reconciliation× 3 weeks / month

Ecommerce sales are spread across multiple channels. Payments and settlements come from different sources. Marketplace deductions make revenue difficult to interpret. Finance teams spend weeks reconciling numbers. Accounting must capture ecommerce details correctly. ERP data becomes difficult to maintain manually.

EXECUTIVE DASHBOARD

Revenue, realization and margin — in one view.

No more stitching together spreadsheets from multiple channels. Revenue, profitability and payment realization across every channel — in one executive dashboard.

PAYMENT REALIZATION

Know what you should have received — and what you actually got.

Ecommerce settlements rarely match the expected amount. Fees, returns, and adjustments create a realization gap that CFOs need to understand and track.

Realization analysis · monthly expected vs received

Expected vs Received
Monthly comparison
Mar
Expected
₹42.6L
Received
₹42.2L
Variance
₹0.4L
warning
Apr
Expected
₹43.1L
Received
₹43.1L
Variance
₹0
good
May
Expected
₹41.8L
Received
₹39.5L
Variance
₹2.3L
warning
Jun
Expected
₹40.9L
Received
₹40.9L
Variance
₹0
good
Channel realization
Amazon
Expected
₹16.4L
Received
₹16.2L
Variance
₹0.2L
warning
Flipkart
Expected
₹9.8L
Received
₹9.8L
Variance
₹0
good
Shopify
Expected
₹8.2L
Received
₹8.2L
Variance
₹0
good
Payments
Expected
₹8.4L
Received
₹7.8L
Variance
₹0.6L
warning

Typical ecommerce channels show 95-98% realization; payment processors show 88-92% realization

PROFITABILITY

Revenue minus every cost. Actual margin by channel.

Topline sales are easy to see. Actual profitability is harder to calculate. DeepEcom shows revenue, deductions, fees and true margin — per channel and in total.

Profitability Waterfall
Revenue → Net Profit
Gross Revenue
₹42.6L
Platform Fees
-₹6.2L
Payment Gateway
-₹1.8L
Returns
-₹2.1L
GST / TCS / TDS
-₹3.4L
COGS
-₹12.8L
Shipping / Other
-₹5.5L
Net Profit
₹10.8L
Profitability by channel
ChannelRevenueProfitMargin
Amazon₹16.4L₹4.6L28%
Flipkart₹9.8L₹2.7L28%
Shopify₹8.2L₹2.3L28%
Other₹8.2L₹1.2L15%

Illustrative profitability waterfall — actual calculations reflect your marketplace fee structures, return rates, and cost configurations.

RECONCILIATION

Every payment matched. Every difference surfaced.

Expected vs received across every payment source — marketplace settlements, payment gateways and bank accounts — with every discrepancy tracked and resolved.

Payment Reconciliation
Reconciliation types
Settlement reconciliation
Match expected vs received across every payment source
Fee reconciliation
Surface every marketplace deduction and fee
Return reconciliation
Reverse original sales and tax through accounting
GST / TDS reconciliation
Ensure tax amounts are correct and traceable
Channel reconciliation
Compare marketplace vs payment gateway vs bank settlements

All matched, surfaced and resolved in one view.

EXCEPTIONS

Every reconciliation mismatch, in one place.

Payment mismatches, missing settlements and refund differences are surfaced automatically — before they become month-end surprises.

Financial Exceptions
Reconciliation mismatches this week
TypeSourceExpectedReceivedDifferenceStatusDate
Payment MismatchGateway 02 → Bank₹13.1L₹12.6L-₹0.5LwarningSep 03
Settlement DifferenceAmazon → Wallet₹8.4L₹8.2L-₹0.2LwarningSep 01
Refund AdjustmentFlipkart → Bank₹2.2L₹2.1L-₹10KinfoAug 30
Pending SettlementShopify → Bank₹5.6L-₹5.6LinfoSep 04
4
Exceptions
2
Require review
2
Pending

Each exception links to the underlying transactions for investigation.

REPORTS

One reporting layer across every channel and ERP.

Sales, profitability, reconciliation and transactions — filtered, structured and ready to download or post directly to your ERP.

Finance Teams Reports
Profitability Summary
Channel
Revenue
Profit
Margin
Amazon
₹16.4L
₹4.6L
Available monthly
Payment Reconciliation
Source
Expected
Received
Variance
Payment Gateway 01
₹15.2L
₹15.2L
₹0
Available weekly

Reports include channel breakdown, reconciliation details, and exceptions. Export to Excel or directly to your ERP.

HOW IT WORKS

Connect once. Get financial control.

From every selling platform and payment source to one set of reconciled books.

01
Connect
Connect supported selling platforms, payment sources, shipping partners and ad platforms.
02
Collect
Bring transaction information into DeepEcom.
03
Reconcile
Match expected vs received payments across every source.
04
Understand
See sales, profitability and payment information.
05
Account
Generate detailed accounting for the ERP.

One platform for visibility. One connector for accounting.

Platform = understand the business. ERP Connector = put the detailed transactions into the books.

MARKETPLACESAmazonFBA & MFN SyncStreamShopifyREST & WebhooksStreamFlipkartSeller API EngineStreamWooCommerceCustom WebhooksStreamWalmartMarketplace V3StreamCORE ENGINE v3.0DeepEcom EngineCentral Data Sync, Reconciliation & ERP Dispatch01Multi-Channel IngestionAggregates raw orders, returns & fees02Reconciliation & TaxAutomates GST, TCS & payment matching03Ledger TransformationGenerates double-entry ERP journal payloadsReal-TimeIngestionAutomatedReconciliationDual-RouteSync SplitDEEPECOM PLATFORMOverviewCentral Performance HubHubProfitabilityMargin & SKU AnalyticsAnalyticsPayment ReconciliationAutomated Ledger Match2-WayDashboardLive Operational DataLiveReportsCustom Export & Audit SuiteExportsERP SYSTEMSTally PrimeXML Sync EngineActiveSAP S/4HANAEnterprise APIActiveZoho BooksOAuth 2.0 DirectActive
WHO IT'S FOR

Built for finance teams that need one view of ecommerce.

Financial control

CFO

Understand consolidated sales, profitability and payment realization.

Less manual work

Finance Team

Reduce fragmented reporting and reconciliation work.

ERP accounting

Accountant

Bring transaction-level information into detailed ERP accounting.

One view

Business Owner

See every channel and payment source without piecing reports together.

CUSTOMER PROOF

Trusted by ecommerce businesses.

"We moved from complex settlements to a complete financial trail for every order. Every order is accounted for, every payment can be traced, every deduction can be validated."

Gati
Finance Team · Order-level reconciliation & complete ecommerce accounting
FAQ

Questions CFOs ask before they start.

How quickly can we set this up?

Typical setup takes 2 weeks. ERP integration adds another 1-2 weeks depending on your systems.

Which ERPs do you support?

We integrate with Tally, SAP Business One, and Zoho Books today. Other systems can be added via our API.

Do you support multi-warehouse accounting?

Yes. Each warehouse can be mapped to its own GL account or branch in your ERP.

How is reconciliation different from my bank statement?

We reconcile against marketplace settlements, not just bank credits. This catches missing payouts, returns, and fee adjustments.

Can we keep our existing accounting structure?

Yes. You can map each ecommerce event (orders, returns, fees, taxes) to your existing GL accounts.

How do you handle multi-currency?

Each transaction is recorded in its native currency. Reports can be consolidated to INR, USD, or any base currency.

Know where your ecommerce money is going.

Bring your selling channels, payments, profitability, reconciliation and accounting into one connected platform.